Is Wix The Best Free Website Builder?

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When it comes to choosing a free website builder, one name that often stands out is Wix. Wix has become a popular choice for folks and businesses who want to create a website with ease. It’s known for its user-friendly tools, lots of templates, and the ability to simply drag and drop elements. However, deciding if Wix is the best free website builder takes some thinking. You need to look at how much you can customize your site, how easy it is to use, and how well it performs.

In Sarasota, where businesses are eager to succeed online, you can get help from Sarasota Web Design. They’re a trusted company that can give you advice and support when choosing the right website builder for your unique needs.

But first, let’s clarify what a website builder is. It’s an online tool that lets you make a website without needing to know how to code or do any technical stuff. Website builders are user-friendly, often having drag-and-drop features and ready-made templates. They’re perfect for beginners and small business owners who want a website that’s quick and affordable.

Is Wix the Best Free Website Builder?

When it comes to free website builders, Wix is undoubtedly one of the most popular options available. With over 190 million users across 190 countries, Wix has made a name for itself in the website-building industry. But is it the best free website builder out there?

Wix offers a range of features and tools to help users create professional-looking websites. Its drag-and-drop interface makes it easy to add and edit elements on your website. Wix also provides a wide selection of templates that cater to different industries and niches. These templates are fully customizable, allowing you to add your own branding and style to your website.

One of the significant advantages of Wix is its free plan. With the free plan, you get access to all the essential features you need to create a website. It includes a domain name, hosting, and access to the Wix website builder. However, there are limitations to the free plan, such as Wix branding on your website and limited storage and bandwidth.

If you’re looking for more advanced features, Wix offers a range of premium plans starting at $13 per month. These plans come with additional features such as e-commerce tools, ad vouchers, and more storage and bandwidth.

When it comes to SEO, Wix offers built-in SEO tools to help you optimize your website for search engines. However, some users have reported limitations with Wix’s SEO capabilities. For example, the inability to customize Meta titles and descriptions for individual pages.

Another potential downside to Wix is has improved its loading speed in recent years. Some users have reported slower loading times compared to other website builders.

Overall, Wix is a great option for beginners and small businesses. It may not be the best choice for larger businesses or those with more advanced website needs. However, it’s essential to note that the best website builder for you depends on your specific requirements and preferences.

Pros and Cons of Wix

To help you make an informed decision, here are some of the pros and cons of using Wix:


  • User-friendly interface
  • Wide selection of templates
  • Free plan available
  • Built-in SEO tools
  • E-commerce capabilities
  • Mobile-responsive designs
  • Easy to add and edit elements on your website


  • Wix branding on free plan websites
  • Limited storage and bandwidth on a free plan
  • Slower loading speed compared to some other website builders
  • Limited SEO customization options

Step-by-Step Guide to Creating a Website on Wix

We have to share a step-by-step guide, we will walk you through the process of creating a website on Wix.

Step 1: Sign Up for Wix

Creating a website on Wix is an easy and straightforward process, and it all begins with signing up for an account. To get started, head to the Wix homepage and click the “Get Started” button in the top right-hand corner.

From there, you’ll be prompted to create an account by entering your email address and choosing a password. You also have the option to sign up with Google or Facebook if you prefer.

Once you’ve entered your information, click the “Sign Up” button to create your account. You’ll then be directed to the Wix website editor, where you can begin building your site.

Step 2: Choose a Template

After signing up for a Wix account, the next step is to choose a template for your website. Wix offers a wide range of templates to choose from. It includes templates for businesses, online stores, blogs, and personal websites.

To choose a template, navigate to the Wix Editor by clicking on the “Edit Site” button on your dashboard. From there, you’ll be directed to the Template Selector, where you can browse through hundreds of different templates.

Use the search bar to find templates that match your website’s niche or style. You can also filter templates by features, such as video backgrounds or parallax scrolling, to find the right template for your needs. sarasota web design provides creative website template design services.

Step 3: Customize Your Template

Once you’ve chosen a template for your website, the next step is to customize it to fit your needs. Wix makes this process easy with its drag-and-drop editor. It allows you to modify various aspects of your template without any coding knowledge.

To begin customizing your template, navigate to the Wix Editor and select the template you want to work with. From there, you can use the left-hand menu to access various customization options. For example, changing the template’s background, fonts, and color scheme.

You can also add or remove elements from your website, such as images, videos, and text boxes, by dragging and dropping them onto the page. This gives you complete control over the look and feel of your website.

Remember to keep your audience in mind as you customize your template. Consider what information your visitors will be looking for and make sure that your website is easy to navigate and understand.

Step 4: Add Pages

Adding pages to your website is an important step in creating a comprehensive and organized site. Wix makes this process simple, allowing you to add and customize pages to fit your needs. To add a new page to your Wix site, navigate to the left-hand menu in the Wix Editor and click the “Pages” tab. From there, click the “+ Add Page” button to create a new page.

Wix offers a variety of page templates to choose from, such as “About Us,” “Contact,” and “Services.” You can also choose to create a blank page and add your own content.

Once you’ve chosen your page template, you can customize it by adding text, images, and other elements to the page. You can also modify the page’s layout and design to fit your needs.

Step 5: Set Up Your Domain

Setting up your domain is a crucial step in creating a professional and memorable website. A domain is an address that visitors use to access your site. Having your own domain can help establish credibility and improve your website’s search engine rankings.

Wix makes it easy to set up your own domain, either by purchasing a domain through Wix or by connecting an existing domain that you already own.

To purchase a domain through Wix, navigate to the “Settings” menu in the Wix Editor and select the “Domains” option. From there, you can search for available domains and choose the one that best fits your website.

Step 6: Preview and Publish Your Site

Once you’ve customized your template, added pages, and set up your domain, it’s time to preview and publish your site. This allows you to see what your website looks like to visitors and make any final adjustments before making it live.

To preview your site, navigate to the top right-hand corner of the Wix Editor and click the “Preview” button. This will open a new window where you can view your website as it will appear to visitors.

As you preview your site, make sure to test all of the links, buttons, and forms to ensure that everything is functioning properly. You should also check to make sure that your site is mobile-friendly and looks good on different devices.

Step 7: Optimize Your Site for SEO.

Optimizing your site for search engines is an important step. It improves your website’s visibility and attracts more visitors. Fortunately, Wix makes it easy to optimize your site for SEO, even if you’re not an expert.

One important aspect of SEO is choosing the right keywords for your site. These are the words and phrases that people are searching for on search engines. By including them on your site, you can improve your chances of ranking higher in search results.

To choose keywords for your site, think about what your visitors might be searching for when they look for sites like yours. You can use keyword research tools to find popular keywords in your niche and include them in your site’s content, titles, and meta descriptions.

Another important aspect of SEO is optimizing your site’s structure and content. This includes using descriptive titles and meta descriptions. It also includes header tags to structure your content and use alt tags for images.

Step 8: Add Analytics

Adding analytics to your site is an important step in understanding your visitors and how they interact with your website. By tracking essential metrics like page views and conversion rates, you can gain insights into what needs improvement.

Wix makes it easy to add analytics to your site through its integration with Google Analytics. To set up analytics on your Wix site, simply create a Google Analytics account and add your site’s tracking code to your Wix site.

Once you’ve set up analytics on your site, you can start tracking important metrics and gaining insights into your visitors’ behavior. This can include how long they spend on your site, which pages they visit most often, and where they are coming from.


In summary, Wix is a fantastic choice for newcomers and small businesses wanting a fast and simple way to build a website. It’s easy to use and offers plenty of templates for a pro-looking site. But if you need something more advanced or highly customizable, other website builders could be better. Your ideal choice really depends on what you need and what you like best.

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